NPEA Air Wars WRS Insider Blog
WRS Political Insider Journal - Read the latest


Corzine, Dodd TV ads score below average
Chris Christie, Jon Corzine, Chris Dodd


Christie's Corruption-fighting Scores on TV
Chris Christie, Charlie Crist, DSCC, Marco Rubio, Health Justice, Terry McAuliffe


Air Wars Analysis March 26-31, 2009
Barack Obama, Jim Tedisco, Scott Murphy, Card Check, Harry Reid


Early GOP ad on stimulus uninspiring
Harry Reid, America's Power, Chamber of Commerce, Reality Coalition, American Rights At Work


Hastings Wyman, Southern Political Report 'Grits'
James Inhofe (R-OK), Tom Feeney (R-FL)


Air Wars Analysis September 29 - October 30, 2008
John McCain, Barack Obama, Tom Feeney (R FL), Tim Bee (R AZ), Chris Shays (R CT), Gabrielle Giffords (D AZ)


Air War: Feeney’s mea culpa ad scores, honestly
John McCain, Barack Obama, Tom Feeney (R FL), Tim Bee (R AZ), Chris Shays (R CT), Gabrielle Giffords (D AZ)


Air Wars Analysis September 17, 2008
McCain, Palin, Obama, Dole (R-NC), Fimian (R-VA)


The Air War: "Coleman's shot at Franken's 'juicy porn' not quite a bull's-eye"
Barack Obama, John McCain, Ronnie Musgrove, Norm Coleman, Al Franken


The Hill: Air War: MoveOns Not Alex ad scores big with independents
MoveOn.org, Obama, McCain, Gordon Smith, Harri Anne Smith


Air Wars Analysis July 17, 2008
John McCain, Barrack Obama, Harri Anne Smith (R-AL), Gordon Smith (R-OR)


The Airwar: Warner keeps it going with first ad offering
Warner (D-VA), Dole (R-NC), Sununu (R-NH)


Air Wars Analysis, June 18, 2008
RNC, Sununu, NRSC, Warner, MoveOn.org


Air Wars Analysis, June 3, 2008
Barack Obama (D), John McCain (R), Bob Schaffer (R-CO), Mark Udall (D-CO), Jay Love (R-AL)


04-16-08 President
Barack Obama (D), John McCain (R)


11-18-07 President
Edwards(D), Clinton(D), Thompson(R), Paul(R)


03-18-08 ‘3 a.m.’ ad unconvincing
Clinton



Wilson Research Strategies and The Hill Ad Review

Wilson Research Strategies, in conjunction with The Hill newspaper, surveys a national audience of leading opinion-makers and political insiders every two weeks to measure the pulse of politically-savvy individuals regarding current political and public affairs campaign advertisements. You can read past articles from The Hill, and our corresponding Blog posts, by clicking the links to the left.

WRS regularly asks The Hill subscribers to rate each ad individually with respect to several standard characteristics used to analyze the impact of television and internet advertising.

You can view ratings from The Hill insider panel, along with those from visitors in our Online Community, in the table below. Please feel free to rate each advertisement yourself.

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AttributeHill Insider PanelOnline Community
Strong Message--
Effective--
Appealing--
Memorable--
Credible--
An ad I would talk about--
Overall--
 

We at WRS are very interested in what you think. Please view the ads and give us your opinion by rating each advertisement on the key attributes listed above. See how your opinion, and that of our Online Community, compares to the opinions of our panel of Political Insiders and The Hill readers.

To rate an advertisement:

  1. View ad using the dropdown box above.
  2. Rate ad on the key attributes using a 0 to 10 scale where zero indicates that the ad is not at all described by that attribute and ten indicates that the ad is very much described by that attribute.
  3. Hit the Rate Video button to submit your ratings.