Wilson Research Strategies, in conjunction with The Hill newspaper, surveys a national audience of leading opinion-makers and political insiders every two weeks to measure the pulse of politically-savvy individuals regarding current political and public affairs campaign advertisements. You can read past articles from The Hill, and our corresponding Blog posts, by clicking the links to the left.
WRS regularly asks The Hill subscribers to rate each ad individually with respect to several standard characteristics used to analyze the impact of television and internet advertising.
You can view ratings from The Hill insider panel, along with those from visitors in our Online Community, in the table below. Please feel free to rate each advertisement yourself.
We at WRS are very interested in what you think. Please view the ads and give us your opinion by rating each advertisement on the key attributes listed above. See how your opinion, and that of our Online Community, compares to the opinions of our panel of Political Insiders and The Hill readers.
To rate an advertisement:
View ad using the dropdown box above.
Rate ad on the key attributes using a 0 to 10 scale where zero indicates that the ad is not at all described by that attribute and ten indicates that the ad is very much described by that attribute.
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Comments from our Readers
Georgia Tucker-Tuttle September 11, 2008 at 11:49 pm
This ad displayed a very unique and appealing ENERGY AND POSITIVE SPIRIT!
Regarding "John McCain 'Original Mavericks'"
Pat Fulton September 11, 2008 at 5:57 pm
No one ever went broke underestimating the American people, someone once said, and to the extent that is true this ad might be effective. I was torn between appalled and second guessing how the so-called "average" American might respond. This is an election where being "average" is apparently considered a Presidential qualification. Once we tried to get as above-average Presidents as we could. Then, someone who preached Palin's doctrine whose daughter got pregnant while she was governor, to a coarse guy who boasted about it, would raise enough questions about sincerity and effectiveness to be ruled out. Not condemned, but ruled out as qualified for the Presidency. Where are we now, when she can lie about the bridge to nowhere?
Regarding "John McCain 'Original Mavericks'"
Leo September 11, 2008 at 2:47 pm
If that's the best they can do they're going to get killed. That ad is awful.
Regarding "Keith Fimian (R0VA) 'Someone'"
Leo September 11, 2008 at 2:39 pm
If that's the best they can do they're going to get killed. That ad is awful.
Regarding "Keith Fimian (R0VA) 'Someone'"
Jesse Dye July 30, 2008 at 4:37 pm
I have 26 years of active military service and experience. I have three stars on my Viet Nam Service Medal. I'm no more qualified to be President than John McCain.
Give it a break here people, It isn't what you did, it's what your potential is!
Regarding "John McCain 'Love'"
Jesse Dye July 30, 2008 at 4:30 pm
Boys, if i'd have wanted fertilizer I'd have gone to Home Depot.
You must have aimed this add a third grader!
Regarding "RNC 'Balance'"
Jim James July 21, 2008 at 10:59 pm
This ad make me want to puke. Obama doesn't love America. He hates it and everything it stands for.
Regarding "Barack Obama 'Country I love'"
joanne fichtman July 12, 2008 at 4:19 am
I am getting tired of watching the political shows. I do not like McCain altho I must vote for him as the alternative is dreadful.
Regarding "John McCain 'Love'"
Sally York July 11, 2008 at 6:29 am
This add is pure propogada and I do not think that being a POW qualifies this man to be President.
Regarding "John McCain '2013' (08 Presidential)"
Red State July 10, 2008 at 9:32 pm
It's not that it's terrible so much; it's dishonest. What does this man really believe in? Whatever political consultants and Madison Avenue tell him to.
Regarding "Barack Obama 'Country I love'"
Patrick July 10, 2008 at 7:34 pm
Agreed with Red State -- this Obama ad is terrible!
Regarding "Barack Obama 'Country I love'"
Red State July 10, 2008 at 6:03 pm
What a crock. Obama moves to the middle from the far left. Now he loves his country? What happened to the no flag pin?
Regarding "Defcon's Abramoff Scandal"
Crimson Tide July 10, 2008 at 6:01 pm
Harri Anne is going to move number with this ad. It's about time she took the gloves off.
Jim Evans July 7, 2008 at 10:30 pm
This RNC ad is among the worst I've ever seen. if this is what the Repubs are going to put out this cycle McCain is going to lose by 20 points.
Regarding "Progress for America: American Troops Making Real Progress"
Amy Brown June 16, 2008 at 12:43 am
This is a weak ad - first of all, the man is not dressed right. He is too fat to dress in that fashion. He needs to lose weight. Secondly, his comments are irrelevant - no one cares about his family at this point. The voters are tired of being ripped off, of being lied to and the fact that politicians have not outlawed big money earnings by Congressmen, nor have they outlawed lobbies - its just more of the same. Take a big black crayon and draw a line on paper -all those above the line are the wealthy, all those below are poor. The govt is destroying middle class from their greed - Nafta, Cafta, you name it - the middle class is being eradicated. Who cares about this idealistic man running for office? His ad is totally ineffective. Voters want to see something substancial but nothing negative, please.
Regarding "Progress for America: American Troops Making Real Progress"
Amy Brown June 16, 2008 at 12:37 am
This does not totally overjoy me but at least its not irritating and negative. I am sick of hearing those obnoxious irritating ads and personally feel the way Hillary conducted her campaign is a good reason why Obama is the winner. She played dirty - most intelligent people are aware of the dirt - most support Obama for that reason. Hillary's base was mostly uneducated women and blue collar workers who are racist.
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