Chris is widely recognized as one of the world's leading and most credible public opinion research and research-based strategic consultants. He has conducted thousands of public opinion surveys for hundreds of candidates, companies, and political organizations. Chris specializes in opinion research geared toward winning campaigns (political or corporate), product challenges, public issue contests, or legislative battles. He understands that to succeed, messages and issues must burn through the clutter and reach their target audience. Chris is able to identify and overcome obstacles through focused communication based on strategically researched solutions. Understanding that research is an evolving science, he applies cutting-edge techniques to client challenges in order to stay well ahead of the competition.

Chris has conducted research for dozens of associations and has directed numerous projects ranging from membership studies to massive public communication efforts. He helped to pioneer the use of research in assisting clients involved in short-term, crisis management situations. Considered one of the country’s foremost experts on employee and membership communications, Chris has designed and conducted a number of innovative and effective studies in this area.

Chris has an extensive background in campaign strategy, political media, and message development. He has been particularly involved in many successful political campaigns in the South and Midwest. In 1999, Chris was named a "Mover and Shaker" in American politics by Campaigns & Elections magazine - a respected campaign industry publication.

A frequent lecturer on research, strategy, and national trends, Chris is frequently quoted in such national publications as The Washington Post, The Washington Times, The New York Times, and The Wall Street Journal. He is also a regular pundit on MSNBC, Fox News, CNN, and C-SPAN, as well as a contributing author to various trade magazines. Chris graduated from the University of Oklahoma and Georgetown University in Washington, DC.