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Marta Villanueva Marta is the president of Villanueva Qualitative, a research and consulting company specializing primarily in Hispanic research. With a solid marketing and advertising background in both Hispanic and general market, Marta has helped some of the most successful brands develop integrated strategies. Her client experience includes Maseca, Pepto, Always, Pampers, Torengos, Nyquil, Western Union, Houston Chronicle, Sprint, McCormick, Reliant Energy, American Legacy, The SCOOTER Store, Center for Medicare Services, and others. Previously, she managed qualitative studies, developing and implementing plans that included research, media, creative, production, promotions, and PR on a local and national level for several accounts at Bromley Communications, now the largest U.S. Hispanic agency. Former Marketing and Advertising Director at Guerra DeBerry Coody, a fully-integrated marketing firm. In that capacity, she oversaw all communications functions including research and developing marketing plans. Marta has been trained as a moderator through the The Burke Institute. She has a Bachelors of Business Administration in Marketing and Bachelors of Business Administration in Management from Idaho State University. |
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