Practice Areas

Advertising and Communications

Communications is a core competency of WRS. We act as strategic partner to ad agencies, public relations firms, marketing firms, lobbyists, and corporate communicators. From message development to placement, we provide strategic insight throughout the whole spectrum of communications. We employ analytical techniques to identify the optimal messages, ads, and channels for various stakeholders, and ultimately to measure the overall impact of any campaign.

Our staff has evaluated more than 1,000 different commercials and advertisements for foods, energy, packaged goods, medical technologies, and other consumer products. WRS is a leader in the development of analytical techniques to derive greater learning from advertising research.