| Home | The Firm | Industry Expertise | Practice Areas | Contact Us | Access |

Advertising and Communications Branding and Positioning Consumer Awareness, Image, Usage (AIU) Corporate/Public Affairs Crisis Management Customer Satisfaction Donor and Non-profit Organizations Economic Impact Employee Satisfaction Feasibility Analysis Product/Service Development Reputation Management   Product/Service Development The development of a new product or service is usually a significant financial endeavor that can make or break a company. Millions of dollars devoted to manufacturing and promoting a new product or service can easily be wasted if the requisite due diligence has not been conducted on market readiness, niche positioning, customer demand, and optimal pricing strategies. Wilson Research Strategies can provide a company with all of the tools and intelligence needed to make highly informed decisions regarding product/service development, enabling understanding of the most important and complex marketing issues. This practice area includes: Development and launch of new products and services Research of customer needs and preferences Pricing of products and services Assessment of opportunities for value-added new products and services New product and service plan Testing of new products and services Assessment of potential partnerships Improvement of new product development processes Development and improvement of innovation processes

The Principals at WRS have consulted to influential associations, foreign governments, political leaders, and over 100 of the current Fortune 500 corporations. Terms of Use | Privacy Policy | © 2006 WRS