Reputation Index

The only thing lasting longer than a poor first impression is a bad reputation. Conversely, a strong reputation can:

• Increase the likelihood of products or services being recommended or bought.
• Assist in obtaining premium prices for products or services, thus impacting the bottom line.
• Help attract and retain better employees and management.
• Make it easier to do business with suppliers, retailers or joint venture partners.
• Help you attract investors or raise capital.
• Protect from unfair criticism if the organization should come under any pressure.
• Bring free word-of-mouth advertising.

The identification of reputation drivers among key constituencies or stakeholders, and consistently managing communication with them, is the overarching aim of WRS’s Reputation Index™. Indeed, understanding what drives a company’s reputation and knowing how to measure and manage it are key to continued business success.

Our reputation solution is aimed at establishing:

• Your company’s reputation drivers by stakeholder group
• A reputation SWOT analysis, identifying strengths, weaknesses, opportunities and threats
• Differences in perceptions by stakeholder group, compared with selected benchmarks
• Means for building actionable, coherent and integrated reputation management strategies through targeted communication – ensuring consistency, credibility and relevance to each stakeholder group
• Key performance indicators of reputation and how these change over time

Information glut, globalization and merger mania are just some of the factors that make a company’s reputation more crucial than ever. A good reputation translates into the ability to attract, develop and retain employees, stronger customer relationships and ultimately a better bottom line. Corporate reputation has many facets, including:

• Market leadership
• Social responsibility
• Financial stability
• Labor practices
• Quality of management

The stakes are simply too high to leave corporate reputation to chance. With issues of trust and corporate accountability at the heart of the matter, it is imperative that companies build, monitor and manage their reputation for integrity, corporate citizenship, service excellence and other key dimensions.

E-mail or call today to learn more about how WRS can help you measure the reputation for your company or organization.