Wilson Research Strategies' State-of-the Art Focus Group Facility

The facility for research in Middle America! Our Ken Soloman designed facility has a board room feel and technology is state of the art. Session recording available in MP3, WMV, MPEG and DVD in addition to videostreaming with interactive chat. Specious client viewing room with adjacent but separate lounge. Separate client entrance. We are renowned for recruiting and the ability to handle complex projects. Owner-managed and operated, we take personal pride in our work. Clients receive exemplary service immediately upon entering our impressive freestanding, company-owned building with ample parking.

WRS selected state-of-the-art soundproofing, lighting and audio/video equipment to ensure quality recording as well as client confidentiality. The custom-designed facility provides ample space for up to twelve respondents, and is equipped with the following:

• Closed circuit video camera and ceiling microphones
• Computer hard drive for real-time digital editing
• Unobtrusive double audio-taping
• Videotaping facilities on VHS or DVD
• Usability equipment
• Translation for Hispanic studies
• Television/VCR/DVD Player
• Flip chart and white board

WRS also has an extensive network of field services in their markets to meet client study requirements.

The sound proof viewing room seats up to fifteen observers with additional seating in the adjacent client lounge. The viewing room provides the optimal environment for insightful focus group observation. It also features:

• Electronic audio monitoring with adjustable volume control
• Monitor to view media being played in Focus Room
• Extensive under-lit counter space
• Large 8-foot one-way mirror
• Internet access
• Adjacent client lounge
  • Monitor for focus room audio/video
  • Available computer for client usage/Internet access.

If you are interested in booking a focus group, contact Kathryn Wilson at kwilson@w-r-s.com