NPEA Air Wars WRS Insider Blog


Corzine, Dodd TV ads score below average
Chris Christie, Jon Corzine, Chris Dodd


Christie's Corruption-fighting Scores on TV
Chris Christie, Charlie Crist, DSCC, Marco Rubio, Health Justice, Terry McAuliffe


Air Wars Analysis March 26-31, 2009
Barack Obama, Jim Tedisco, Scott Murphy, Card Check, Harry Reid


Early GOP ad on stimulus uninspiring
Harry Reid, America's Power, Chamber of Commerce, Reality Coalition, American Rights At Work


Hastings Wyman, Southern Political Report 'Grits'
James Inhofe (R-OK), Tom Feeney (R-FL)


Air Wars Analysis September 29 - October 30, 2008
John McCain, Barack Obama, Tom Feeney (R FL), Tim Bee (R AZ), Chris Shays (R CT), Gabrielle Giffords (D AZ)


Air War: Feeney’s mea culpa ad scores, honestly
John McCain, Barack Obama, Tom Feeney (R FL), Tim Bee (R AZ), Chris Shays (R CT), Gabrielle Giffords (D AZ)


Air Wars Analysis September 17, 2008
McCain, Palin, Obama, Dole (R-NC), Fimian (R-VA)


The Air War: "Coleman's shot at Franken's 'juicy porn' not quite a bull's-eye"
Barack Obama, John McCain, Ronnie Musgrove, Norm Coleman, Al Franken


The Hill: Air War: MoveOns Not Alex ad scores big with independents
MoveOn.org, Obama, McCain, Gordon Smith, Harri Anne Smith


Air Wars Analysis July 17, 2008
John McCain, Barrack Obama, Harri Anne Smith (R-AL), Gordon Smith (R-OR)


The Airwar: Warner keeps it going with first ad offering
Warner (D-VA), Dole (R-NC), Sununu (R-NH)


Air Wars Analysis, June 18, 2008
RNC, Sununu, NRSC, Warner, MoveOn.org


Air Wars Analysis, June 3, 2008
Barack Obama (D), John McCain (R), Bob Schaffer (R-CO), Mark Udall (D-CO), Jay Love (R-AL)


04-16-08 President
Barack Obama (D), John McCain (R)


11-18-07 President
Edwards(D), Clinton(D), Thompson(R), Paul(R)


03-18-08 ‘3 a.m.’ ad unconvincing
Clinton


10-23-07 President
Obama(D), Clinton (D), McCain (R), Richardson (D), Romney (R)


9-21-07 President
Thompson (R)


8-22-07 The Best
and Worst
Campaign Ads
of 2006
(Winning Campaigns)


8-15-07 President
Anti-Huckabee
LA Gov
Jindal (R), Boasso (D)
MS Gov
Eaves (D)


7-24-07 President
Obama (D), Edwards (D)
KS 02
Anti-Jenkins
DCCC Veterans Ad


6-28-07 President
Richardson (D), Kucinich (D), Dodd (D), Clinton (D)


5-30-07 President
Richardson (D), Anti-Bush (D), Dodd (D), Thompson (R)


5-17-07 President
Edwards (D), Richardson (D), Giuliani (R)


4-25-07 President
Anti-Clinton (D)


3-7-07 President
Romney (R), Hunter (R)


2-16-07 President
Obama (D), McCain (R)


11-16-06 110th Congress

11-7-06 MD Senate
Cardin (D), Steele (R)


10-25-06 NY CD 26
Davis (D), Reynolds (R)


10-12-06 TX CD 17
Edwards (D), Taylor (R)


10-5-06 NY CD 20
Gillibrand (D), Sweeney (R)


9-14-06 MO Senate
McCaskill (D), Talent (R)


7-27-06 CT Senate
Lamont (D), Lieberman (I)


6-29-06 IA Gubernatorial
Culver (D), Nussle (R)


6-15-06 AZ Senate
Pederson (D), Kyl (R)


5-18-06 CA CD 50
Busby (D), Bilbray (R)


5-4-06 PA Gubernatorial
Swann (R)


4-19-06 Abramoff

3-30-06 MI Gubernatorial
DeVos (R)



Wilson Research Strategies and The Hill Ad Review - Blog


 

Posts Tagged ‘Democrat’

Republican Brand Still Weak Despite Impending Victories

Wednesday, July 14th, 2010

Polls and anecdotal reports indicate heavy Democratic losses in November, but it isn’t because Americans have new found love for Republicans.  In fact, Americans have the least confidence in Republicans in Congress to make the right decisions for the country’s future leaving both Obama and Democrats in Congress better equipped to deal with our problems.  But, these same respondents say that they are more likely to vote for the Republican candidate in November.

What gives?!?

The bottomline is that Americans haven’t forgiven incumbent Republicans for a number of transgressions that allowed the Democrats to take control of Congress and the White House in the past four years.  But, the key word here is “incumbent.”  The nation is fatigued of incumbents, with only 25% of registered voters saying that they would re-elect their representative for Congress while 62% would “look around for someone else to vote for.”  This means Republican incumbents are as much at risk as their Democratic counterparts.  We have seen this vulnerability manifest itself through the defeat of a number of establishment-choice candidates in primaries to date.  We have also noted that Republicans are more negative than Democrats about their own members in Congress, but are setting records for enthusiasm for the November election.

So, why are Republican voters excited about November if they are angry at their own members in Congress?

Bad memories of years past help keep the Republican brand negative, but the potential to vote for a non-incumbent Republican candidate is attractive - not only to the Republican base, but also to Independent/unaffiliated voters.

The Tea Party movement has also helped boost enthusiasm and focus on non-incumbent Republican candidates by helping ignite a renewed sense of fiscal conservatism that fell by the wayside during the 2000s.  The Tea Party-fueled anger has been proven to be more of a frame of mind than an actual defection from the Republican party; however, this has helped oust or weaken moderate and establishment Republicans. At the center of the movement is a belief that the “rank and file” should be in control, not the party fat-cats.  This sentiment hurts the Republican brand internally as well as taint a number of incumbent members by the behavior of the party at-large in previous years despite their own personal records.

The renewed interest by the Republican rank and file could help the Grand Old Party take back Congress.  But whatever the outcome of November, I expect pressure for new leadership to be palpable.  However, we have seen that change for change’s sake is not always the best choice.

Is Obama Becoming a Liability for Dem Candidates?

Tuesday, July 13th, 2010

Recently released polling data indicates that Obama may no longer be helpful to Democratic candidates.  Sure he can still raise money, but President Obama is currently holding net negative ratings for a number of major issues facing candidates on the campaign trail:

Obama handling Economy
43 Favorable - 54 Unfavorable (was 50 fav - 49 unfav in June)

Obama handling Health Care
45 Favorable - 50 Unfavorable (was 49 fav - 49 unfav in June)

Obama handling Federal Budget Deficit
40 Favorable - 56 Unfavorable (largely unchanged from June)

Obama handling Regulation of Financial Industry
44 Favorable - 50 Unfavorable (was 48 fav - 48 unfav in April)

Those numbers aren’t great for the guy who is meant to give gravitas to candidates about key issues.  Furthermore, overall confidence in Obama is on the decline:

Confidence in Obama
43 Confident - 57 Not Confident (was 47 confident - 53 not confident in January)

The bottomline is that Obama can still raise money for Democratic candidates, but will have a hard time convincing the same “wave” voters that elected him to show up for his comrades.  This takes away the Democrat’s last weapon (positive power of a popular President).

Look for Democratic candidates in traditionally Republican districts to distance themselves and even refuse a visit from Obama in their districts.  The bad news just keeps on coming for our Democrat friends!

Polling: Dems in a tough place after vote

Tuesday, March 23rd, 2010

CNN releases polling this morning that shows a solid majority (59%) oppose the health care reform pushed through Sunday night.  This is bad news for Democrats who are taking the credit (or blame) for the landmark bill’s passage.

The worst number in the polling results is the percentage of Americans that believe the amount they pay for medical care will increase:

“From what you know of that legislation, do you think the amount you pay for medical care would increase, decrease, or remain the same if it becomes law?”
Increase: 62%
Decrease: 16%
Remain the Same: 21%
Unsure: 1%

This could cripple the bill even more in the minds of voters, many who are still struggling to pay bills as the nation still faces double-digit unemployment.  The Democrats now face spending all summer trying to convince voters that the bill will not hurt them.  This data shows that to be an uphill battle:

“From what you know of that legislation, do you think you and your family would, in general, be better off, worse off or about the same if it becomes law?”
Better off: 19%
Worse off: 47%
About the Same: 33%

This keeps looking better for Republicans.  But, it is still imporant to understand that voters are angry at incumbents of both parties.  Candidates and incumbents shouldn’t stand behind a cookie cutter repeal statement put out by national party leaders (not that those statements are wrong).  Instead, they should stand on their own (even saying the same thing), putting distance between them and a city that is on every voters’ hit list.

Voters trust McCain to deal with Iraq, Terrorism and Immigration

Tuesday, July 8th, 2008

Despite the economy and energy prices’ dramatic rise as a top issue among the electorate, voters indicate that the war in Iraq, illegal immigration, and continued protection from terrorism are also key concerns and will play a significant role in how they choose the next President of the United States.

The recently released AP/Yahoo News Poll demonstrates that voters are largely unsure which candidate can best fix the ailing economy (32% Obama - 28% McCain); however, they clearly believe that McCain is best equipped to deal with:

The situation in Iraq (39% McCain - 33% Obama)
Terrorism (44% McCain - 20% Obama)
Immigration (30% McCain - 24% Obama)

Clearly, voters trust McCain with overall security of the country and believe that he can reign-in the situation in Iraq.  The key for the McCain campaign now lies in proving that his experience can bring economic relief.  This is a far less strenuous task than Obama’s, who first has to prove that he is even trustworthy.  But, voters may have a hard time trusting in a candidate that is untested. 

Campaign media can do a lot, but building an alternate reality where Obama has actual leadership experience is not something I’ve ever seen political ads (even the best ads) do.