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CNN.com: GOP needs power player to end ‘warlord status,’ expert says
Tuesday, October 13th, 2009
The following piece on CNN.com quotes extensively from an interview with WRS CEO Chris Wilson.
Where the Republicans are having the biggest problem now is sort of a vacuum of leadership,” said Republican strategist Chris Wilson.
Catch phrases, slogans and tag lines can change, Wilson said, “but what it gets down to is leadership, and it is all about who is seen as the leader of the party.”
“It’s not like you can just change one day the Republican brand from ‘a to b’ the way that Kentucky Fried Chicken tried to go from ‘Finger lickin’ good’ to ‘We do chicken right.’ It just doesn’t work like that,” said Wilson, who has conducted thousands of public opinion surveys for candidates, companies and political groups.
