Heuristics: Shortcuts voters use to decide between candidates | Wilson Research Strategies Political Insider Journal

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Corzine, Dodd TV ads score below average
Chris Christie, Jon Corzine, Chris Dodd

Christie's Corruption-fighting Scores on TV
Chris Christie, Charlie Crist, DSCC, Marco Rubio, Health Justice, Terry McAuliffe

Air Wars Analysis March 26-31, 2009
Barack Obama, Jim Tedisco, Scott Murphy, Card Check, Harry Reid

Early GOP ad on stimulus uninspiring
Harry Reid, America's Power, Chamber of Commerce, Reality Coalition, American Rights At Work

Hastings Wyman, Southern Political Report 'Grits'
James Inhofe (R-OK), Tom Feeney (R-FL)

Air Wars Analysis September 29 - October 30, 2008
John McCain, Barack Obama, Tom Feeney (R FL), Tim Bee (R AZ), Chris Shays (R CT), Gabrielle Giffords (D AZ)

Air War: Feeney’s mea culpa ad scores, honestly
John McCain, Barack Obama, Tom Feeney (R FL), Tim Bee (R AZ), Chris Shays (R CT), Gabrielle Giffords (D AZ)

Air Wars Analysis September 17, 2008
McCain, Palin, Obama, Dole (R-NC), Fimian (R-VA)

The Air War: "Coleman's shot at Franken's 'juicy porn' not quite a bull's-eye"
Barack Obama, John McCain, Ronnie Musgrove, Norm Coleman, Al Franken

The Hill: Air War: MoveOns Not Alex ad scores big with independents
MoveOn.org, Obama, McCain, Gordon Smith, Harri Anne Smith

Air Wars Analysis July 17, 2008
John McCain, Barrack Obama, Harri Anne Smith (R-AL), Gordon Smith (R-OR)

The Airwar: Warner keeps it going with first ad offering
Warner (D-VA), Dole (R-NC), Sununu (R-NH)

Air Wars Analysis, June 18, 2008
RNC, Sununu, NRSC, Warner, MoveOn.org

Air Wars Analysis, June 3, 2008
Barack Obama (D), John McCain (R), Bob Schaffer (R-CO), Mark Udall (D-CO), Jay Love (R-AL)

04-16-08 President
Barack Obama (D), John McCain (R)

11-18-07 President
Edwards(D), Clinton(D), Thompson(R), Paul(R)

03-18-08 ‘3 a.m.’ ad unconvincing
Clinton

10-23-07 President
Obama(D), Clinton (D), McCain (R), Richardson (D), Romney (R)

9-21-07 President
Thompson (R)

8-22-07 The Best
and Worst
Campaign Ads
of 2006
(Winning Campaigns)

8-15-07 President
Anti-Huckabee
LA Gov
Jindal (R), Boasso (D)
MS Gov
Eaves (D)

7-24-07 President
Obama (D), Edwards (D)
KS 02
Anti-Jenkins
DCCC Veterans Ad

6-28-07 President
Richardson (D), Kucinich (D), Dodd (D), Clinton (D)

5-30-07 President
Richardson (D), Anti-Bush (D), Dodd (D), Thompson (R)

5-17-07 President
Edwards (D), Richardson (D), Giuliani (R)

4-25-07 President
Anti-Clinton (D)

3-7-07 President
Romney (R), Hunter (R)

2-16-07 President
Obama (D), McCain (R)

11-16-06 110th Congress

11-7-06 MD Senate
Cardin (D), Steele (R)

10-25-06 NY CD 26
Davis (D), Reynolds (R)

10-12-06 TX CD 17
Edwards (D), Taylor (R)

10-5-06 NY CD 20
Gillibrand (D), Sweeney (R)

9-14-06 MO Senate
McCaskill (D), Talent (R)

7-27-06 CT Senate
Lamont (D), Lieberman (I)

6-29-06 IA Gubernatorial
Culver (D), Nussle (R)

6-15-06 AZ Senate
Pederson (D), Kyl (R)

5-18-06 CA CD 50
Busby (D), Bilbray (R)

5-4-06 PA Gubernatorial
Swann (R)

4-19-06 Abramoff

3-30-06 MI Gubernatorial
DeVos (R)

Wilson Research Strategies and The Hill Ad Review - Blog

Heuristics: Shortcuts voters use to decide between candidates

Check our latest article in Politics Magazine…

Many of the campaigns we are involved in this time of the year are primary races with crowded fields. As researchers, these can be some of the most challenging and most interesting races to study because of the variety of ways that voters process information and make decisions among multiple candidates.

Often campaigns and consultants make one of two mistaken assumptions about the way primary voters make choices and these lead to poor strategy and poor performance….MORE

Tags: Political Strategy, Politics Magazine, polling

This entry was posted on Tuesday, December 8th, 2009 at 1:28 pm and is filed under News Commentary, polling. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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