The Hill reports this morning that Pepsi and Ikea are among a growing number of companies who are trying to profit from emulating Obama’s message of change.
Pepsi has taken this bold marketing move to extreme levels by even changing their logo to resemble Obama’s campaign logo. In fact, Pepsi has ads in several DC metro-rail stations with the new logo and words like “optimism,” and “hope.”
The Hill article cites some branding experts that claim moves similar to the one Pepsi has embarked on will alienate McCain supporters and perhaps even ardent Obama supporters who don’t take kindly to a corporate entity ripping off the change concept.
Either way, companies like Pepsi are not going to pass up a chance to ride the Obama wave, especially if there’s any chance of picking up more customers during the recession.
Cashing in on one of the best brands in America.
Posted by Tyler Harber on Friday, January 9th, 2009 at 11:15 AM
The Hill reports this morning that Pepsi and Ikea are among a growing number of companies who are trying to profit from emulating Obama’s message of change.
Pepsi has taken this bold marketing move to extreme levels by even changing their logo to resemble Obama’s campaign logo. In fact, Pepsi has ads in several DC metro-rail stations with the new logo and words like “optimism,” and “hope.”
The Hill article cites some branding experts that claim moves similar to the one Pepsi has embarked on will alienate McCain supporters and perhaps even ardent Obama supporters who don’t take kindly to a corporate entity ripping off the change concept.
Either way, companies like Pepsi are not going to pass up a chance to ride the Obama wave, especially if there’s any chance of picking up more customers during the recession.