NPEA Air Wars WRS Insider Blog


Corzine, Dodd TV ads score below average
Chris Christie, Jon Corzine, Chris Dodd


Christie's Corruption-fighting Scores on TV
Chris Christie, Charlie Crist, DSCC, Marco Rubio, Health Justice, Terry McAuliffe


Air Wars Analysis March 26-31, 2009
Barack Obama, Jim Tedisco, Scott Murphy, Card Check, Harry Reid


Early GOP ad on stimulus uninspiring
Harry Reid, America's Power, Chamber of Commerce, Reality Coalition, American Rights At Work


Hastings Wyman, Southern Political Report 'Grits'
James Inhofe (R-OK), Tom Feeney (R-FL)


Air Wars Analysis September 29 - October 30, 2008
John McCain, Barack Obama, Tom Feeney (R FL), Tim Bee (R AZ), Chris Shays (R CT), Gabrielle Giffords (D AZ)


Air War: Feeney’s mea culpa ad scores, honestly
John McCain, Barack Obama, Tom Feeney (R FL), Tim Bee (R AZ), Chris Shays (R CT), Gabrielle Giffords (D AZ)


Air Wars Analysis September 17, 2008
McCain, Palin, Obama, Dole (R-NC), Fimian (R-VA)


The Air War: "Coleman's shot at Franken's 'juicy porn' not quite a bull's-eye"
Barack Obama, John McCain, Ronnie Musgrove, Norm Coleman, Al Franken


The Hill: Air War: MoveOns Not Alex ad scores big with independents
MoveOn.org, Obama, McCain, Gordon Smith, Harri Anne Smith


Air Wars Analysis July 17, 2008
John McCain, Barrack Obama, Harri Anne Smith (R-AL), Gordon Smith (R-OR)


The Airwar: Warner keeps it going with first ad offering
Warner (D-VA), Dole (R-NC), Sununu (R-NH)


Air Wars Analysis, June 18, 2008
RNC, Sununu, NRSC, Warner, MoveOn.org


Air Wars Analysis, June 3, 2008
Barack Obama (D), John McCain (R), Bob Schaffer (R-CO), Mark Udall (D-CO), Jay Love (R-AL)


04-16-08 President
Barack Obama (D), John McCain (R)


11-18-07 President
Edwards(D), Clinton(D), Thompson(R), Paul(R)


03-18-08 ‘3 a.m.’ ad unconvincing
Clinton


10-23-07 President
Obama(D), Clinton (D), McCain (R), Richardson (D), Romney (R)


9-21-07 President
Thompson (R)


8-22-07 The Best
and Worst
Campaign Ads
of 2006
(Winning Campaigns)


8-15-07 President
Anti-Huckabee
LA Gov
Jindal (R), Boasso (D)
MS Gov
Eaves (D)


7-24-07 President
Obama (D), Edwards (D)
KS 02
Anti-Jenkins
DCCC Veterans Ad


6-28-07 President
Richardson (D), Kucinich (D), Dodd (D), Clinton (D)


5-30-07 President
Richardson (D), Anti-Bush (D), Dodd (D), Thompson (R)


5-17-07 President
Edwards (D), Richardson (D), Giuliani (R)


4-25-07 President
Anti-Clinton (D)


3-7-07 President
Romney (R), Hunter (R)


2-16-07 President
Obama (D), McCain (R)


11-16-06 110th Congress

11-7-06 MD Senate
Cardin (D), Steele (R)


10-25-06 NY CD 26
Davis (D), Reynolds (R)


10-12-06 TX CD 17
Edwards (D), Taylor (R)


10-5-06 NY CD 20
Gillibrand (D), Sweeney (R)


9-14-06 MO Senate
McCaskill (D), Talent (R)


7-27-06 CT Senate
Lamont (D), Lieberman (I)


6-29-06 IA Gubernatorial
Culver (D), Nussle (R)


6-15-06 AZ Senate
Pederson (D), Kyl (R)


5-18-06 CA CD 50
Busby (D), Bilbray (R)


5-4-06 PA Gubernatorial
Swann (R)


4-19-06 Abramoff

3-30-06 MI Gubernatorial
DeVos (R)



Wilson Research Strategies and The Hill Ad Review - Blog


 

McCain could lose popular vote and still win

There are two scenarios that could help McCain win the election, while still losing the popular vote:

1) McCain will earn a great majority of undecided voters, putting him over the top in all the states that have close races.

2) There is a real and substantial Bradley effect that will keep Obama from getting many of the remaining undecideds.  One could say that this happened in 2006 to Harold Ford, Jr in the race for US Senate in TN.

I’m more inclined to believe that the undecided voters breaking to McCain is more likely.  The reason for this is the same as it was in 96 when Dole won nearly all the undecided votes and in 1980 when Reagan did the same.  With Obama outspending McCain nearly 5 – to – 1 and the enthusiasm behind Obama’s race, those who say they are undecided are not likely to vote for him.  They are afraid to tell the pollster that they are bucking the “popular” candidate, and generally break away from the race leader.

This would allow McCain to win several key states that could put him over the top in terms of Electoral College votes.  This race will be, and really has been for the past several weeks, a state-by-state strategy.  Both campaigns are looking at the states they need to win and NOT the national polling averages.  As we found out as recent as 2000, you can win the popular vote and still lose the Presidency.

States McCain is above 50% in (pollster.com regression estimate based on public polls):
UT, ID, OK, AL, WY, NE (all CDs), KS, TN, LA, AK, TX, KY, SC ,AR, WV=122 Evs

States where he has a significant advantage though not 50%:
GA, AZ, SD bring his total to 150.

Now, in the worst case scenario that’s it for McCain and Obama wins a 388 vote electoral landslide….that’s not beyond the realm of possibility.

But, if we buy one of two scenarios I listed above, then we can give McCain other states where Obama remains under 50%:  IN, MT, FL, MO, NV, NC, ND which get’s him only to 225…you can begin to see how big the challenge is.

So we have to make some assumptions about the effects of strategy and messaging.

  • If there is a really big Bradley effect and the McCain “Joe the Plumber” plus “Obama pals around with terrorists” strategies can work, OH (where Obama leads by 5 and has 50% in the pollster.com average estimator) could go McCain.  That gets him to 245 and now we start talking a path to victory.

From there there are two paths.

  1. Put it all on PA: Team McCain could be right about their ability to score a shocking win in PA.  If that’s true it puts McCain at 266 and he needs one of the following states to break his way (all of which Obama leads by single digits and is above 50% in….): CO, NM, VA, WA, MN, WI, MS

  2. Swing States Strategy: If Team McCain is wrong (and it seems like their fundamental assumption about PA isn’t being borne out), then he could win by grabbing states where Obama is only at 50%: NM and MS plus adding two of MN, WI or CO (or NH plus 1 Maine CD)…all places where Obama has single-digit leads and is around 51%.

PA certainly allows them to concentrate resources, but it also seems like a real long shot at this point.  A strategy around NM, MS, and two others is more complicated logistically and that may be why they have chosen to focus on PA.  But there’s another advantage to a swing-state strategy rather than a PA strategy—McCain could contribute resources and his presence to as many as four or even five (if he includes NH) embattled GOP Senators and could help a number of House candidates with close races with this strategy.

In PA he does little for the Party other than possibly (depending on resource allocation within the state) help a couple of Congressional candidates.

I covered this briefly in my appearance on Neil Cavuto’s show on Fox News.  Also, major Kudos to Bryon Allen for his analysis:

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