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VP Tyler Harber on Studio B discussing the campaigns’ strategies in the closing days

 McCain’s closing days strategy is two-fold: 1) respond to the economic crisis by focusing on Obama’s plans to increase taxes – highlighting that the middle class and small business owners, like Joe the Plumber, will be faced with substantial hikes. 2) keep the heat on Obama by continuing to demonstrate that he is not ready to be President – that Obama just doesn’t have the experience to deal with a major crisis. The Biden comment that Obama will be tested by an International Crisis plays into McCain’s hands. Polling shows that McCain is still viewed by voters as having the right experience, as the electorate maintains that he is better suited to deal with major issues and crisis that the US could face now and in the future.
 The problem McCain faces is that the economy is a monster issue, and the Obama campaign is trying to keep the focus on the economy, relating our current crisis to failed Republican policies. He has to address the economy by making Obama’s response a negative. Talking about possible tax hikes seems to be the only way, currently, of doing that. And, I think we can expect to see more of that language from the McCain campaign from now until the Election.
 The Obama campaign lost its best asset as Senator Obama is in Hawaii; however, the news of Obama taking time off to spend with his sick grandmother is a homerun. I know it isn’t a set-up or strategy, but the sheer media coverage of his decision helps him seem stronger on family issues – framing him as placing significant importance on the family. This will help his image with many undecided and persuadable voters.
 While Obama is gone, the campaign need to move Biden to an undisclosed location and shut him up. He has, since day one, been the biggest liability to Obama campaign. He really isn’t helping Obama, and does nothing but give the Republicans ammunition.
 Polling indicates that last week was a good week for John McCain. Despite a number of surveys indicating that Obama won the last Presidential debate, McCain has made significant gains in the battleground states. He is now slightly ahead or within striking distance in Florida, Ohio, North Carolina, Missouri, and Colorado – a group of states that have to be won to secure the Presidency.
 The polling also indicates two aspects that are driving the strategy of both campaigns – voters trust Obama on the economy, but believe that McCain has the right experience to be President. Another remarkable aspect is that McCain is making headway on the economy. Obama still maintains the lead in trust, but McCain has narrowed the margin in many of the battleground states including Florida where voters are split evenly over which candidate can best deal with the economy. Clearly, McCain’s focus on Obama’s tax hike plan is having an effect.
 If McCain continues to marginalize Obama’s advantage in dealing with the economy, he should be able to strengthen his support in these critically important states.

 

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