Were you at the AAPC Regional Conference in Sacramento?

I had the pleasure of attending a gathering in Sacramento for The AAPC (The American Association of Political Consultants) this week and visiting with many professionals who share my passion for campaigns, political research & analytics, and….fine dining.  Here are some things I observed that I wanted to share with you: Demand for sophisticated approaches to survey […]


Guns: The Liberal Soapbox vs. Reality

Emanuel African Methodist Episcopal Church in Charleston, S.C. suffered an unimaginable tragedy on Wednesday, June 17th. According to police shots were fired during a Bible study meeting by 21-year-old suspect Dylann Roof, killing nine people. America is mourning for the innocent lives lost, their families, and friends. It is a time for everyone to reflect. […]


Political Update – June

    As part of our continuing effort to keep our clients and friends up-to-date on the political environment as we head toward the 2016 Election, we distribute a political update every few weeks. In this update you can expect to find the following key indicators tracked Direction of the Country Obama Job Approval Hillary […]


Story time, with WPA…

Human beings are wired to interpret the world through stories.  We hear them as children, we see them in cultural communication, and we run them through our head almost anytime we encounter new information.  Anyone who’s walked through a busy public place with ear buds on and a playlsit going has indulged in the fantasy […]


Research & Analytics Team Up in Iowa

In the next wave of elections- Research & Analytics are clearly working in tandem to create positive change in campaign tactics.  Chris Wilson, WPA Partner, and director of Research & Analytics for the Cruz presidential campaign is featured here in this article published by the National Review.  Read the excerpt below- or read the complete article here. Cruz’s […]


Let There Be Light

Let There Be Light. Energy Efficient, Reliable, Affordable Light. More than 800,000 customers count on KCP&L to provide clean, reliable and affordable energy to power their lives. It’s a responsibility they take seriously. They demonstrate leadership in vital areas like environmentally sensitive power production, plant technology and modern infrastructure investments, and have consequently built a […]


Monday Morning Polls

It’s always fun to wake up on a Monday morning to new polling data.  It’s less fun to wake up to data that purports to be objective polling and yet misses that mark by a good bit. This morning ABC News/Washington Post reported a new poll on King v. Burwell under the screaming headline, “Public […]


Five-Factor-Modeling and Your Next Election

Gone are the days where elections are won on polling intel alone.  Refined psychographic modeling, behavioral science and predictive analytics are now equal parts of the mix as we endure the marathon that is any political race. For any voter analyzed by WPA on behalf of a campaign, we can employ our psychographic model that rates voters on these […]


WPA in the News | Late May Edition

We’re always honored when our numbers are featured in newsworthy articles.  Follow WPA and these news outlets to stay informed about topics that matter to you. GOP poll: Heck would lead Cortez Masto in Nevada A Republican poll conducted last week and provided to POLITICO Campaign Pro shows Nevada GOP Rep. Joe Heck would start with […]


Statistically Significant, and Above the Mean

  Like any great team, we believe ours is especially incredible.  Our staff is remarkable, our partners are astounding, and our processes are second to none.  We find great purpose and joy in what we do, and that is why we do it. Our real purpose however, happens to be you…  What we do is not […]


Changing the World

Nowhere is the need to engage with the world more real, than when you are in the business of changing the world. Dunham+Company provides strategic marketing and fundraising counsel for non-profit organizations who have a vision devoted to changing the world.  Their clients want more people reached. More lives touched. And more lives transformed. But […]


Keep end-of-August start day for schools

Keep end-of-August start day for schools Robert Scott, For the Express-News | May 14, 2015 A surprising number of bills has been filed in the Texas Legislature to change the school start date, currently the fourth Monday in August. When I served as the state’s commissioner of education, my job was to analyze education policy […]

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