Focusing On Ohio –The Key Swing State

Focusing on Ohio – The Key Swing State Fox News Happening Now Leland Vittert July 4, 2016 11:32 AM (ET) WPA Research CEO Chris Wilson appeared on Fox News to discuss key swing state Ohio and current dynamics there in the race for President between Donald Trump and Hillary Clinton. Watch the full video here: […]

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Is Polling Dead? Far From It.

One of the things we hear a lot about in our industry and the media is that it’s hard to find a good poll these days. As you may know, we disagree. And while I don’t want to digress into the often misunderstood differences between media polls, professional campaign polls, and market research survey work, […]

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Two-Thirds of Democrats Prefer Keeping Obama Over Clinton Presidency

Sixty-seven percent of Democrats would cancel the upcoming presidential election altogether if it meant President Barack Obama could serve another term, a national survey from polling firm WPA Research has found. The results should give pause to the Hillary Clinton campaign as Democratic respondents clearly prefer the status quo to a Clinton presidency. Recent public […]

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About Last Week (6/24/2016)

Well, that was an interesting week. Interesting enough for me to bring back this little set of ramblings just to make some obscure observations and bad jokes. So, as I sit outside a Starbucks with the sea breeze in my hair and the smell of salt in my nose (my readers would be jealous if […]

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The Importance of How You Ask Questions 

Are you a conservative or a liberal? Do you believe government is the answer to our nation’s problems or their cause? Notice something about the two questions above. You’ve probably seen them in an online survey. They’re great for generating clicks and getting people riled up, but they’re largely meaningless statistically. As anyone who has […]

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WPA CEO Chris Wilson to Appear on Microsoft Panel to Discuss Modeling Voter Persuasion

Chris Wilson, CEO of WPA Research and director of research and analytics for Cruz for President, spoke about the use of predictive analytics, behavioral modeling and other cutting-edge ways the campaign used data to identify supporters and get out the vote.Microsoft sponsored the campaign and data technology panel, which was held May 18 at George Washington University’s Graduate […]

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MEMO: CRUZ GAINS IN WISCONSIN

MEMO: CRUZ GAINS IN WISCONSIN by Chris Wilson April 3rd, 2016 The recent Marquette University Law School Poll conducted March 24-28 shows Ted Cruz leading the race in Wisconsin by ten points over Donald Trump. More importantly, the poll shows Cruz’s ability to appeal to voters across the ideological spectrum and to grow support at […]

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WPA in the news l February 9, 2016

Bloomberg: How Ted Cruz Engineered His Iowa Triumph. A Meticulous, Technologically Advanced, Highly Individualized Groundgame—And Legalized Fireworks—Trumped A Certain Outsider Candidate“The boldest smile belonged to Chris Wilson, the campaign’s pollster and director of analytics. The night before, Wilson had sent his final memo on the Iowa campaign, predicting turnout under 170,000; only if it broke […]

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Three Thoughts on the Iowa Polls

So Ted Cruz won.  That was unexpected to a lot of people, included otherwise very good pollsters like Ann Selzer (who conducts the Des Moines Register poll) and Douglas Schwartz (who is the head of the Quinnipiac poll). The cat is pretty much out of the bag now though that it wasn’t unexpected to us […]

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Four Thoughts About Iowa Tonight

This isn’t a “what to watch” post. What to watch has been done and done better than I have the remaining mental resources to do it. But here are four thoughts about tonight’s Iowa Republican caucus.  If they help you with a deeper understanding of what happens tonight, you’re welcome.  If they don’t, well…to steal […]

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